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This web site has the following on the homepage, "Pro-Dent was founded on the basis that local dental businesses deserve the same attention to detail and services that have been offered to larger businesses." We noticed that the web site also said " We offer full-services and distribute quality dental supplies and we pride ourselves on ensuring that our customers receive the best experience possible." The header had dental as the highest ranking optimized keyword. It is followed by dental equipment, St. Albert, and dental services which isn't as ranked as highly as dental. The next words pro-dent.ca uses is dental products. dental repairs was included and might not be viewed by search parsers.